A green mountain shaped like a leaf, reflected in calm teal water

You didn't start your business to spend the day at a desk.

Websites, workflows, and automation for businesses that thrive in person.

How I work

Every project starts with a conversation.

What fits

A range of work, scoped to what your business actually needs.

  • Custom websites, hand-built and maintainable
  • Booking, intake, and contact forms that route where they need to
  • Workflow automation between the tools you already use
  • Internal dashboards for the parts of the business no off-the-shelf product covers
  • E-commerce and inventory for businesses outgrowing a Square or Shopify setup
  • Ongoing maintenance and small changes

Not sure if your project fits? That's exactly what the discovery call is for.

Joshua, founder
About

Built by one person who cares.

I'm a software engineer moonlighting as a one-person software studio. By day I write code for a living; in the evenings and on Fridays, I build websites, workflows, and automation for the bakeries, outfitters, and dentists whose owners belong with their customers — not at a desk fighting a template or paying for an agency with large overhead.

No account manager. No handoffs. No phone tag. Just direct, honest work with the person actually doing the work.

After years writing code in research labs, I want to build something independently, software for businesses I can drive past, for owners I know by name. I came up in a field where rigor mattered because the answers did, and I want to bring that same care to a smaller, more human scale. When something breaks, you call me. When it works, my name's on it. I can't disappear behind a brand, I live here, in the same community as the businesses I serve. Real work, for real people, in a place I live.